Burda Holding GmbH
& Co., KG

True to form I get a lousy reception at Burda Holding, a media
company with over $1.1 billion in revenues and over 4,000 employees.
For some strange reason I generally receive poor receptions at
media companies. Burda publishes 118 magazines including FOCUS
(weekly readership of 5.7 million) and SUPER ILLU (circulation
580,000) plus has interests in television and radio stations.
Corporate offices
are about five miles from downtown Munich in two buildings connected
by an elevated covered walkway. One is 10-stories and the other
eight-stories. The lobby area contains two giant 15 foot by 15
foot Andy Warhol paintings. One is titled "The Images of
Munich City" and the other "Magazines & History".
The receptionist doesn't know if they're originals.
I mailed the introductory
letter to Hubert Burda, whose father founded the company in 1927.
It seems no one is familiar with the letter. I'm referred to
the company's spokesperson, a woman, who isn't here today and
tomorrow starts a three week holiday. Yep, it turns out she's
the sole person who could talk to me. So, for the next three
weeks the company just zips up and mums the word because this
"sole spokesperson" is on holiday. Hmm, I wonder if
the writers in all those magazines the company publishes ever
encounter this problem.
I thought it would
be neat to take photos of the Andy Warhol paintings. My request
is denied. |