KirchGruppe

I head about 15 miles north of Munich to suburban Ismaning to
visit KirchGruppe, one of Europe's biggest media companies with
extensive interests in television and cable. Billionaire Leo
Kirch, who the print media portrays as very secretive, heads
KirchGruppe.
Several miles out
of Munich and I find myself riding through farmlands and can
see in the distance a vast complex of buildings which just seem
rise up out in the middle of wheat fields. Getting closer I can
see one good-looking massive three block long office building
belongs to Allianz, one of the world's biggest insurers. Across
the street there's a giant construction site where some company's
building something big. Going farther along I start seeing other
buildings with large satellite dishes on the sides and it seems
they all belong to television stations and movie companies. Jeez,
it seems this place is zoned for the media. Riding around for
10 minutes I can't seem to find KirchGruppe so I ride up to the
security guard at Allianz's complex and show him the address
I'm looking for. The guard doesn't speak English but when he
sees the name KirchGruppe, he points toward a building several
blocks away.
I had passed this large building a few minutes earlier but there's
no name anywhere on the outside. It looks to have been built
in the late 1960's/early 1970's and was probably one of the first
ones in the area. The receptionist speaks little English and
after showing her Leo Kirch's name on my clipboard she makes
several calls. I'm then directed to go outside and around the
side to another entrance. Outside this other entrance are several
gigantic satellite dishes, we're talking several stories tall.
Don't have much luck here as the receptionist speaks little English
and has no clue about me. Just then a man walks in and the receptionist
has him speak to me. He's a nice guy and takes an interest in
my project. After making a call to public relations, the man
takes me outside for a talk-wanting to know what I know about
the company. I tell him, "not much except I've read where
Mr. Kirch is very secretive". He says there maybe some truth
to it but mostly the media says that about Kirch because he just
doesn't talk to the media. A woman from public relations calls
back and tells the man they hadn't received my letter. The man
tells the woman what I'm doing is very unique and it would be
great if the company met with me. Evidently the woman asks the
man if I'm on "the up and up" because I hear him say,
"it's on the up and up". The man gives the public relations
woman the phone number of the hotel I'm staying at and repeatedly
tells the woman to make sure to get back to me. I then find out
I'm not at corporate headquarters. Matter of fact, I'm not even
in Ismaning but in Unterfohring, a town a half-dozen miles south
of Ismaning! I thank this man for his time and help and tell
him I'm riding on to Ismaning because even if nobody will meet
with me I still have to physically see the head office building.
Who is this helpful do-gooder? He isn't forthcoming with his
name but says he's an executive in the cable section.
About an hour later
I'm on the outskirts of Ismaning and find the four-story head
office building. It's backside butts up to some kind of a vegetable
field and there's not a single sign or nameplate to be found
identifying the place as KirchGruppe. I check the front entrance
doors for a name and find nothing. The helpful man had warned
me not to go inside until I heard back from the public relations
woman so I heed his advice. Over the years I've visited quite
a few companies whose head offices have no outside markings and
for some reason it always makes me think they're up to no good
or have something to hide. Here's one of Europe's biggest media
companies located in small town of maybe 20,000 inhabitants,
in an unmarked building with cornfields a stone's throw away.
Unusual? Not really. Several years earlier I visited Bertelsmann,
the world's second largest media company (after Time Warner)
and they too have their head office in a small town in Germany
(Gutersloh) and have farmland within a stone's throw of the place.
I return later in
the day to the hotel and find a message from the public relations
woman. She regrets to inform me that it's not possible to meet
with anyone. Gee, somehow that doesn't surprise me. |