Varta
Well if I had known the Quandt family was involved with Varta
I would have definitely bypassed making a visit to this maker
of automotive and portable batteries. The billionaire Quandt
family owns controlling shares in BMW and Altana, two German
companies which both gave me extremely lousy receptions. Unfortunately
I don't find out about the Quandt's involvement until after the
poor reception extended to me at Varta.
I cycle 10 miles north of Hannover's city center via bike trails,
hiking trails and along train tracks to reach the four story
headquarters of Varta. Why? Maps and everyone I ask in the city
center seem to be clueless as to how one gets to Varta's offices
without using the freeway. Revenues for this manufacturer of
batteries totaled $1.2 billion last year and employ over 8,900
people.
The four-story building stands outside the gates of what looks
to be a sprawling plant. I walk inside and end up standing at
the reception counter for over five minutes while this man stands
behind the counter smoking away on a cigarette. Though he can
plainly see me -I'm completely ignored. Unbelievable! I finally
say something and learn he speaks only German. I point to the
name on my questionnaire, Dr. Georg Prilhofer-Co-Chairman, and
this receptionist (?) points toward the plant. I then head over
to the security guard manning the gated entry to the plant. The
guard, who speaks very little English, points me back to the
building I just came from. I return to the building and to the
receptionist (?) who seems to be in his own little world. Evidently
the guard at the gate called someone and in a few minutes I met
by Sven Kremser from the company's press department. No one seems
to know anything about my introductory letter sent a month earlier
to Prilhofer. This results in Kremser agreeing to make, what
turns out to be a lackluster effort to answers questions.
Guess what? It turns out I'm not even in the building housing
the executives. The bigwigs are located in a three-story building
inside the adjacent plant-which I'm not allowed to enter. It's
a big plant with over 1,000 employees. Its REALLY frustrating
asking questions about a building I can't see even from a distance.
Any employee perks at this 105-year-old company? Discounts on
batteries. I leave very frustrated. Oh, and I found out about
the Quandt family connection by perusing the company's annual
report and finding Sonja Quandt-Wolf and Sven Quandt on the Board
of Directors list. After their names were the titles: "Entrepreneurs".
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