Telia AB
Four years ago Telia was on the list of companies to visit in
Stockholm. However, my tight schedule required crossing off a
few companies and visiting Sweden's state-owned phone company
didn't sound too exciting.
Riding eight miles
from Stockholm's city center and a hundred yards from a passing
freeway brings me to Telia's unusual head office complex. It's
similar to a campus-type setting with various buildings scattered
about but instead of grassy landscape you've got brick walkways
and brick streets giving the place the intentional feel of a
small village.
Entering the five-story
head office building it's quickly obvious this might not be such
a bland place. I mean, how many head offices have MTV blaring
away on a 10 foot by 10-foot screen when you walk in the front
doors? I check in with the receptionist, calls are made and I'm
given some news, both good and bad. The good news being they
received the introductory letter sent to the CEO. The bad news?
It's the introductory letter I sent way back in 1995! The receptionist
says to hang on and they'll try and find someone to meet with
me. Jeez, this means I'll get a lousy reception because whoever
it is has no background information on me and worse yet I'm dealing
with a government-owned and operated business which as we all
know means inflexible, bureaucratic people. I plop down on one
of the six red sofas and await my fate. I barely gloss over the
six Swedish newspapers lying around (of course since the papers
are all in Swedish it actually means just glossing over the pictures).
Boy, I like the unexpected
and that's what I get from nice guy Hans-Eric Ekelund, whose
business card reads "Director-Relations International"
(as opposed to Director-International Relations). When stepping
out to greet me he hasn't a clue as to who I am or what I do
but I'm most impressed with his flexibility as I end up receiving
a fantastic reception including an extensive tour of the facility.
Built in 1968, about 200 people work here. There's plenty of
free parking for cars & bicycles and smoking is allowed in
designated smoking rooms. Meeting rooms are named after past
directors and everyone (including executives) eat in the cafeteria.
How's the food? The moussaka I have for lunch is great. Arriving
visitors can usually expect to see their country's flag waving
in the breeze on a flagpole. Though as we all know a visitor's
level of importance is very subjective. In other words, even
if Telia had received my introductory letter (the one from 1999
not 1995) it's questionable whether they'd consider a globetrotting
bicyclist an important enough visitor to run the US flag up the
flagpole.
The fitness facility
with indoor swimming pool, sauna, tennis court, three badminton
courts and full gymnasium is quite nice. We also pay a visit
to the Meditation Room. Set up by a church, it's a quiet room
where employees can meditate and/or pray. Though this is the
first company in Europe I've come across with such a room on
company property, it's not that unusual at USA companies--especially
those having large headquarters complexes in isolated suburban
areas. Any employee perks? Yes, 200 kroners a month deducted
off their phone bills plus 50% off Internet hook-up charges.
Ekelund says big doings
are brewing with Telia in merger talks with Telenor, Norway's
state-owned phone company. Though it makes sense on paper, I
tell Ekelund it could be tricky because I found out first-hand
Norway's lack of openness and friendliness to outsiders. Telia,
with 51 billion kroners in revenues and over 30,000 employees,
is much bigger than Telenor.
CEO Jan-Ake Kark occupies
a third floor middle office. Walking on his wood floor (pretty
much standard fare here in Sweden) I count five real plants,
a bowl of fresh fruit, a bowl of candy, a desktop computer, several
scenic pictures of Stockholm and a view of a fountain outside.
The boardroom, located
on the top floor, features a wood floor along with a nice outside
deck (wood). A painting of Carl Akrell, Telia's first general
director hangs on a wall (Telia was founded back in 1853). The
boardroom table seats 22 and is actually several tables pushed
together. I come upon an antique phone from 1894 and check out
the name of the maker-it's a Telia product.
My Webster's New Collegiate Dictionary defines telecommunications
as "communications at a distance". But I've graded
the following phone companies on their performance close-up.
What score would I give my reception?
Here's the grading
system:
A---Excellent
B---Good
C---Average
D---Poor
F---Flunk
Now here are grades
for selected telecommunication companies visited:
AT&T (USA)-------------------------------------------------------------B
BCE (Canada)------------------------------------------------------------A
Bell South (USA)---------------------------------------------------------F
British Telecommunications (England)-------------------------------B
Cable & Wireless (England)--------------------------------------------F
Deutsche Telecom (Germany)------------------------------------------D
France Telecom (France) -----------------------------------------------F
KPN (Netherlands)-------------------------------------------------------F
MobilCom (Germany)---------------------------------------------------A
New Zealand Telecom (New Zealand)--------------------------------F
Nippon Telephone & Telegraph (Japan)------------------------------A
Sprint (USA)--------------------------------------------------------------A
TeleDanmark (Denmark)------------------------------------------------A
Telia (Sweden)------------------------------------------------------------A
Telefonica de Espana (Spain)-------------------------------------------C
Telefones de Lisboe Porto (Portugal)----------------------------------F |