Banque Cantonale
Vaudoise
You know that famous Swiss banking efficiency you hear so much
about? Well, it's definitely lacking at Banque Cantonale Vaudoise
(BCV), Switzerland's fourth largest banking group (2001 revenues
$268 million, 2,200 employees). Per my usual routine, I had mailed
a letter of introduction a month before my anticipated arrival
and addressed it to the company's CEO, in this case Gilbert Duchoud,
President-Executive Board. Oddly, several weeks later I receive
an unmarked envelope with a Lausanne postmark (my mail gets forwarded
to me on the road). Opening the envelope I find its contents
consists solely of the address label off the envelope, which
I had earlier mailed to CEO Duchoud. His name had been crossed
off and right above it was a handwritten note in FRENCH. So let's
recap this; someone at BCV received and opened the letter, then
went to the trouble of cutting out the address label from my
envelope, put the address label in another envelope with a note
in FRENCH above the crossed out name of Duchoud and then, mailed
it back to my USA address in an unsigned, unmarked envelope.
BCV's head office
is in one of those gorgeous grandiose buildings banks around
the world built in the early 1900's. BCV occupies a prime spot
in the city center. Its immediate neighbors, the main post office
and the local main branch of competitor UBS having similar imposing-looking
buildings from the same time period. Though BCV's building is
grand, it isn't that large or tall (five-stories). However, if
you go around the backside you'd see an enclosed skywalk connecting
to a very large seven-story, early 1960's-ish building built
below street level on a steep incline.
Walking through the
grand banking hall I spot two receptionists manning an area leading
to offices so that's where I go. I explain to receptionist Micheline
Rochat-Schneider what I do and about the returned label from
my envelope. As I suspected, she says Gilbert Duchoud recently
left the bank. That would explain the crossing out of his name
on my envelope. Why hadn't that person given me another name?
That person must also have read the letter. Rochat-Schneider
then spends the next 18 minutes making a slew of phone calls
trying to track down the whereabouts of my letter, but no luck.
Rochat-Schneider does get a secretary to one of the directors
to come down and I leave the secretary background material and
contact information with a promise she'll get back to me.
Several days pass
and of course the secretary never contacts me so, it's back I
go. Thankfully the helpful Rochat-Schneider is around. After
making a series of calls Rochat-Schneider leads me to a meeting
room and says, "someone will be with you shortly".
She no sooner leaves the room than she returns and says, "someone
won't be meeting with you after all, they'll be contacting you".
Jeez, that's kind of weird. You'd think a bank that's been around
since 1845 would have its act together. Guess what, nobody ever
gets back to me. |