Saia-Burgess Electronics
Holding AG
Approaching the medieval town of Murten I can hear the town's
siren blaring away letting the locals know it's high noon. Swiss
towns of this size find most shopkeepers pulling their blinds
down and heading home for a two-hour lunch. Murten overlooks
a beautiful lake and in the summer the population swells from
5,000 to over 20,000.
Several blocks from
the still walled-in medieval city center and directly across
the street from the train station is where I find the three-story,
sand-colored head office building of Saia-Burgess Electronics
Holding (1,700 employees, 2001 revenues-$289 million). Obviously
built in the 1930's or early 1940's the building doesn't exude
much pizzazz though the huge wall clock pasted on the front of
the structure does give it a certain charm. Amazingly, the wall
clock is probably more than 60 years old yet still sports the
correct time.
Entering the building
you get the feeling you're in a time warp with furnishings at
a minimum and the décor unchanged since its construction.
The receptionist calls CEO Daniel Hirschi's secretary, who steps
out to the lobby and says she's not familiar with the advance
letter I sent three weeks earlier. Then again, her boss has been
traveling for several weeks and just returned today. Though he's
not in now, the secretary checks Hirschi's desk and returns holding
the letter and news clippings I mailed. Fortunately I'm in luck
as Hirschi's secretary checks with CFO Preben Sundenaes and corrals
him into meeting with me.
I ask Sundenaes why
this manufacturer of switches, motors, electronic timers and
counters has its offices in Murten. Answer: it was founded here.
The executives plus staff number five and add the 15 R&D
people working in the back part of the building for a total of
20. Smoking is allowed in the offices-though none of the executives
smoke, parking isn't a problem (there's even parking for bicycles),
the company has no corporate art collection (no big surprise)
and no corporate aircraft. When asked, how far is it to downtown?
Sundenaes answers, "20 minutes by car". By that he
doesn't mean downtown Murten but downtown Bern (Switzerland's
capital). When lunchtime rolls around executives have to hop
in their cars and drive to a company facility about a half-mile
away. Less than a mile away in the same direction is a large
Saia-Burgess factory employing 500 workers. Executives eat in
the same cafeteria as the factory workers.
Before my visit I
had checked the company's website and told the personable Sundenaes
how impressed I was with its clarity and content (www.saia-burgess.com).
I also kid Sundenaes about the no-frills atmosphere of the building
and he replies how it's functional and serves its purpose. Asking
to have a peek at CEO Hirschi's office turns out to be a surprise
as Sundenaes informs me we are in his office. Boy, nothing fancy
or of note about his digs though there's a glass display case
containing various company products and, lining the wall behind
his desk there's a series of photographs done by somebody dear
to him-his wife. The view from his first floor middle office?
The side of the building next door. The company's boardroom doubles
as a conference room and as with everything else here it's spartanly
furnished and functional. |