Lindt & Spruengli
AG
Just to give you an idea what an idiot I can be read on. I had
a real problem finding reliable information on companies to visit
in Europe which, as you know, primarily is determined by a company's
annual revenue. I typed up company names and addresses but for
the most part never made a note as to what business they're in.
So here I am in Kilchberg, a half dozen miles from Zurich on
the lakefront and I'm looking for Lindt & Spruengli which
I assume is a hardware store chain because I faintly recall seeing
stores with that name. So imagine my surprise when I come upon
this manufacturing plant on the side of the road with the heavenly
smell of chocolate coming from it. Turns out Lindt & Spruengli,
with revenues of 863 million Swiss francs, has been churning
out chocolate since 1845.
It's starting to rain
again but that's not a problem here as I park my trusty steed
in a covered parking section for cyclists. Entering the six-story
administration building and walking up to the reception counter
I come face to face with a silver tray overflowing with various
kinds of delectable-looking chocolates. My problem with chocolate
being, I can't eat just one so I restrain my hands.
Receptionist Frau
E. Spielmann calls around to find out who ended up with my advance
material. I don't know her first name because nobody in Europe
ever wants to give it out. Looking around the chairless, lobby
waiting area I spot a cigarette vending machine! I'm sorry but
Lindt & Spruengli just went down a notch in my eyes because
chocolate and cigarettes don't conjure up a pleasant picture.
They can't locate
my letter but, Sylvia Kaelin, secretary of the board (she's secretary
to the board of directors), takes matters into her own hands
by answering questions and showing me around. Thirty people work
for the holding company here with 600 working in the adjacent
production facility and 380 in the rest of the building.
Part of the plant
was built in stages, between1899 and 1959. The building we're
in was built in 1954 and added on to in 1963. A busy road passes
by the front of the place, with Lake Zurich a short nine iron
shot away. The railway line runs behind the property so, the
road and railroad hem in the site.
I can't see CEO Ernest
Tanner's office due to him being "in a meeting" which
means no getting to find out what kind of chocolates, if any,
he keeps on the coffee table. I do get a tour of the company
museum which does a history timeline-type display. Kaelin sends
me away with a stash of chocolates. Goodies includes several
boxes of "Fioretto", a new product introduced in 1995.
The fancy wrapped chocolates have a rich, fluffy creamy center.
Yummy. |