Dexia Group
Five blocks away from the European Union Parliament stands Square
de Meeus. What makes this square so unusual is the well-kept,
tree shaded park covering the entire area. Various office buildings
including a hotel line the square's perimeter and it's definitely
one of the more prestigious addresses in Brussels. It's here
in a corner building that I find the head office of Dexia Group
but, finding the head office of one of Europe's largest bank/insurance
companies is one thing and visiting it turns out to be a whole
different matter.
Built in 1996, I guesstimate the building to be about eight stories
tall. Dexia shares the building space with the embassy of New
Zealand. One can't enter without the glass doors being opened
remotely by the receptionist. The reception area is very small.
I check in with the receptionist and explain who I am and how
I mailed a letter of introduction a month earlier to CEO Pierre
Richard. The receptionist says it's her second day on the job
and isn't sure if Richard's secretary is in. She spends several
minutes looking through an employee phone directory. I'm visiting
several other companies close by so I leave my introductory postcard
and tell her I'll be back later in the day.
Returning I find the rookie receptionist has been joined by another
receptionist and am told CEO Richard works out of the Paris office.
"Is Paris or Brussels the head office?" I ask. "It's
here" replies the non-rookie receptionist. "So",
I reply, "he must keep an office here, can you call his
secretary in Paris and find out who ended up with my letter of
introduction?" "No", replies the rookie receptionist,
"my boss says not to give out any information". I ask,
"Did your boss see the postcard I left you?" She nods.
I ask, "can I talk to your boss?" "No", is
the response. "Look, I'm just trying to find out who ended
up with the letter sent to Mr. Richard. Can you call up someone
in public relations or corporate communications to see if they're
familiar with the letter?" Both receptionists shake their
heads. Frustrated I say, "I don't understand why you won't
help me, what do you suggest I do?". One says to re-send
the letter. I reply, "why would I do that, wouldn't the
same thing happen again?" They refuse to give names, phone
numbers of anyone in public relations or corporate communications
or let me use a phone. I leave a not very happy camper and those
two seem to be pretty pleased with themselves.
A few days later I go to Dexia's website (www.dexia.be) looking
for addresses of other Dexia offices in Brussels. I challenge
anyone out there to find a single listing of a PHYSICAL address
posted on the company's extensive website. Every heading which
says "contacts" lists only phone numbers or email addresses.
Jeez, the more I learn about the Dexia Group, the less impressed
I get. Clicking on a heading for Press Department contacts in
Brussels I find the email address for Ulrike Pommee, a Press
Officer. I send an email to Pommee (who I later find out is a
woman) explaining who I am, what I do and the problem I'm having
finding out where my letter to CEO Richard went. The next day
comes a reply from Pommee acknowledging that Mr. Richard is more
in Paris than Brussels and the head office of Dexia is indeed
Square de Meeus 1 in Brussels. I'm then asked, "What do
you want to see in our head office and who do you want to meet?".
I reply to the email and since there's no response in a few days
I resend it again and then again the next day. Hmm, maybe Pommee
went on vacation.
It now only a few days until I leave Brussels and not having
visited one of Europe biggest financial concerns ($22.3 billion
in revenues, 24,000 employees in 21 countries and assets under
management totaling 389 billion euros) wouldn't be right. I'm
gone from my hotel room by 7:30 AM and usually don't return until
after 5 PM.. Since I'm just traveling through Belgium I don't
carry a mobile phone so, I stop by a hotel to use a phone and
call Ulrike Pommee. Instead I get Thierry Martiny, who's also
a Dexia Press Officer. I explain my situation to Martiny and
ask if it's possible someone could meet me at Square de Meeus
and answer my questions. Martiny says he'll look into it and
I'm to call him back the next day. The next day I call Martiny
and he suggests visiting the head office of Dexia Bank Belgium
located about 10 blocks away from the Dexia Group building. I
tell him "why would I do that? Dexia Bank Belgium is only
a subsidiary and not the parent or holding company". Then
Martiny (who by the way is a nice guy), says CEO Axel Miller
of Dexia Bank will be succeeding Pierre Richard as CEO of Dexia
Group on January 1st 2006. Hmm, I guess seeing where Miller hangs
his hat would be okay but why am I being refused access to Square
de Meeus?
Dexia Bank's blah-looking, 12-story headquarters was built in1970's
and connects to another building in the rear. A total of 1,300
employees work here. Upon entering the building first time visitors
could easily think they've mistakenly entered a museum. Why?
Because of all the art displayed in the lobby which runs practically
the entire length of this long building. My two favorites are
the life-size and life-like sculptures of a woman sitting on
a bench and the one of a homeless person with a blanket over
the headthey remind me of works by Seward Johnson.
As Martiny walks me around the various floors I'm impressed by
the extensive art displayed. It's primarily Belgian artists and
encompasses everything from 14th century works to the Old Masters
and Modernism. Meeting rooms are named after cities and inventors,
smoking isn't allowed in offices and there's no formal dress
code. Employees driving to work means footing the bill for their
parking but, the company subsidizes employees using mass transit.
It's a few blocks to Brussels' famous Grand Square and 20-minutes
by train to Brussels airport. There's covered parking for cyclist
and shower facilities. The cafeteria contains a bright red linoleum
floor and wood beams from the rafters. Any employee perks? Free
lunch and discounts on bank services.
So, what does the office of Dexia Bank CEO Axel Miller look like
and what's the view out the window? Don't know as I don't get
to see. Heck, Martiny isn't even sure if Miller hangs his hat
on the 11th or 12th floor. The whole idea of visiting Dexia Bank
was to pacify my disappointment in not being able to visit the
offices of parent company Dexia Group and the carrot waved in
front of me was seeing the office of Axel Miller, the designated
next CEO of Dexia Group.
As I'm exiting the building I ask Martiny, "by the way,
did you ever find out who ended up with my letter sent to CEO
Richard?" "Yes", replies Martiny, "one of
my colleagues".
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