S.A.
Spadel N.V.
Spadel, with over 250 million euros in revenue and 900 employees,
bottles and markets natural mineral waters in Belgium and 25
other countries. Headquarters is a company-owned, four-story
building about five miles from downtown Brussels. It's an area
with lots of similar-size buildings with the rear of the property
backing up to a passing freeway. There are no signs on the building
but banners sporting the name Spa, the company's best selling
brand, flap away on flagpoles outside the entrance.
Checking in with the receptionist I explain sending a letter
of introduction a month earlier to Director General Jean-Philippe
Despontin. I'm told to take a seat in the waiting area. There's
a small see-through fridge filled with bottles of company products
including several kinds of fruit cordials. It's self-serve so
I pick out a bottle to sample but one has to first ask the receptionist
for a bottle opener. The waiting area contains five glass displays
filled with Spadel's various product lines.
I meet with Henri-Noel Paulwels, General Counsel. Though appreciative
of Paulwels taking the time to see me, he's very guarded with
his answers but, then again he is the company's main lawyer.
About 100 employees work here. There are no onsite recreational
facilities, employee parking is free, smoking in offices is optional,
conference/meeting rooms are named after springs and there's
no formal dress code. It's a 30-minute drive to the city center
of Brussels, 10-minutes to Brussels airport, and five minutes
to get to the nearest freeway (the one which passes behind this
building). Spadel has no corporate aircraft, no corporate art
collection and no executive dining rooms with the company cafeteria
serving only cold sandwiches. Any employee perks? Employees can
purchase two cases of company products a month at a "good
discount".
It's a mixed-use area with apartment buildings located across
the street. A lot of companies have offices in this area as it's
located roughly halfway between the airport and downtown Brussels
with the nearby freeway connecting the two.
My request to see the boardroom or the top floor office of Director
General Jean-Philippe Despontin is denied. Why? Paulwels says
visitors are not allowed. I don't take an annual report with
me as it's printed only in French and Dutch. The company's website
is also only in French and Dutch. Website: www.spadel.com
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